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iTWire – JB Hi – Fi selects Amperity to power its first – party data strategy ## Please provide a compelling and accurate title.

This strategic move signifies a significant shift in JB Hi-Fi’s approach to customer engagement and data management. Amperity’s AI-powered platform leverages the power of machine learning to analyze customer data and generate actionable insights. This allows JB Hi-Fi to personalize customer experiences, improve marketing campaigns, and optimize inventory management.

Amperity’s composable Lakehouse architecture offers flexible use of its features to enhance customer data operations, including: identity resolution, AI-assisted tasks, pre-built data assets and personalisation. This allows businesses to select which Amperity capabilities to address specific data management needs and improve customer insights. “At JB Hi-Fi, we’re committed to always delivering great experiences for our customers and look at data-driven insights to help enhance our ability to do this,” said Gary Siewert, Marketing & Online Director at JB Hi-Fi. “Our partnership with Amperity marks a significant step towards unifying our first-party data and building a scalable foundation for more personalised engagement that will enable us to better understand and meet the changing needs of our customers across all of our channels.”

The retailer’s current data landscape is fragmented and inconsistent, making it difficult to gain a comprehensive understanding of its customers. This fragmentation stems from various sources, including multiple online platforms, offline stores, loyalty programs, and CRM systems. Each of these sources holds valuable customer data, but the lack of a unified system makes it challenging to access and analyze this data effectively.

It’s a powerful combination of data warehousing, data lake, and data governance capabilities, all in one platform. **Key Features:**

* **Data Confidence:** Amperity provides a single source of truth for customer data, eliminating data silos and ensuring data accuracy. * **Customer 360:** Amperity offers a comprehensive view of each customer, encompassing their demographics, behaviors, preferences, and interactions across all touchpoints.

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