Digital footprint

Digital footprint or digital shadow refers to one's unique set of traceable digital activities, actions, contributions, and communications manifested on the Internet or digital devices. Digital footprints can be classified as either passive or active. Passive footprints consist of a user's web-browsing activity and information stored as cookies.

Users intentionally create active footprints to share information on websites or social media.
While the term usually applies to a person, a digital footprint can also refer to a business, organization or corporation.

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Source: Wikipedia · Image: Wikimedia Commons · CC0

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