New York, NY (BUSINESS WIRE) – Sourcepoint, a leader in data privacy compliance technology, today announced significant enhancements to its compliance monitoring suite. These innovative solutions are designed to help companies navigate the increasingly complex landscape of digital privacy laws and mitigate risks associated with the growing trend of tracker-based litigation. Companies today face a multifaceted legal landscape in the U.S., with potential lawsuits stemming from various sources including the California Invasion of Privacy Act (CIPA), wiretapping laws, Video Privacy Protection Act (VPPA), pen register statutes, and critically, Unfair and Deceptive Practices (UDAP) laws. Recent trends show a surge in litigation and regulatory investigations under UDAP laws, which can be particularly challenging to defend against.

“Companies need to be proactive in understanding and implementing privacy best practices.”
This statement highlights the complex and evolving nature of digital privacy, emphasizing the need for proactive measures. It underscores the fact that even companies with the best intentions can inadvertently violate privacy laws and regulations. Let’s delve deeper into the challenges and best practices for navigating the digital privacy landscape.

Sourcepoint’s enhanced privacy compliance solutions address these complex challenges: Comprehensive Tracking Detection: Identifies pixels, chatbots, session replay technologies, and cookieless tracking methods across a company’s digital properties, with scans running four times daily to capture dynamic changes. Detailed Parameter Analysis: Provides insights into the specific data being collected and shared by trackers, including IP addresses, browser settings, geolocation data, email addresses, and even video titles (relevant for VPPA compliance). Consent Management and Implementation Accuracy Verification: Ensures seamless coordination between consent collection and tracker deployment, helping to prevent scenarios where trackers fire before consent is obtained. It verifies that the Consent Management Platform (CMP) and other privacy measures, such as opt-in banners and cookie categorizations, are functioning as intended and accurately described to users, mitigating risks of misrepresentation and potential UDAP claims. Third-Party Vendor Monitoring: Assists in identifying and managing trackers deployed by third-party vendors who may be operating the company’s website, addressing the common issue of disconnected oversight between legal teams, marketing departments, and external vendors.

“We understand that privacy compliance can be overwhelming, especially given the disconnect often seen between legal teams, marketing departments, and third-party vendors,” said Brian Kane, COO of Sourcepoint. “Our enhanced solutions provide clear, actionable insights that help bridge these gaps and create a more robust compliance posture.” Sourcepoint is committed to ongoing innovation, with plans to introduce AI-powered capabilities for automated categorization of collected data and more sophisticated gap analysis between stated privacy practices and actual implementations. The company is currently seeking partners from leading companies across industries to participate in demonstrations and provide feedback on these enhanced features. This collaborative approach ensures that the technology remains practical and effective in addressing real-world privacy challenges.

**

• Proactive measures: ** The focus should be on preventing litigation before it even starts. * **Goal:** To make it significantly more difficult for potential plaintiffs to bring successful claims.

  It empowers users to manage their online privacy and security by providing a comprehensive suite of tools and resources. **Key Features:**

  • Privacy Control: ** Sourcepoint offers a range of tools to control and manage user privacy.