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Popular online travel platforms collect extensive user data says PCPD

Transparency in Data Retention Practices Found to be Lacking Among Popular Platforms.

The Review Process

The Office of the Privacy Commissioner for Personal Data (PCPD) conducted a comprehensive review of the personal data collection practices of ten popular platforms. The review aimed to assess the transparency and accountability of these platforms in handling users’ personal data. The PCPD examined the data retention policies of each platform, as well as their overall approach to data protection.

Key Findings

The review revealed some concerning trends in the personal data collection practices of the ten platforms. The PCPD found that:

  • Only seven of the platforms disclosed their data retention policies. The remaining three platforms did not provide any information on data retention. Expedia ranked highest in the readability of its privacy policy, making it easier for users to understand their data collection and retention practices. ### Data Retention Policies*

    • Data Retention Policies

    The PCPD’s review highlighted the importance of clear and transparent data retention policies. The review found that:

  • Seven platforms provided data retention policies, which outlined the length of time they would retain user data. The policies varied in length and complexity, with some being more detailed than others.

    However, she also noted that some platforms did not provide clear information about their data collection practices.

    The PCPD’s Stance on Data Collection and Marketing

    The Personal Data Protection (PCPD) Office in Hong Kong has been actively monitoring the data collection and marketing practices of various platforms. In a recent statement, the PCPD expressed satisfaction with some platforms’ efforts to obtain users’ consent for direct marketing. However, the office also noted that some platforms did not provide clear information about their data collection practices.

    Key Findings

  • The PCPD found that all platforms obtained users’ consent for direct marketing, but some platforms did not provide clear information about their data collection practices. The PCPD expressed satisfaction with some platforms’ efforts to provide clear and concise information about their data collection practices. The PCPD noted that some platforms did not provide users with the option to opt-out of data collection and marketing. ### Platforms’ Efforts*

    • Platforms’ Efforts

    Some platforms have made efforts to provide clear and concise information about their data collection practices.

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