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Only 16 of consumers are aware of the DPDP Act : PwC survey on data privacy

42% of organisations are not sure if they will continue to use the services of a company post a data breach. 75% of consumers and 83% of organisations are concerned about the impact of data breaches on their personal and business operations.

Understanding the Impact of Data Breaches

The Consumer Perspective

Consumers are increasingly becoming aware of the importance of data privacy and security. However, the consequences of data breaches can be severe, leading to a loss of trust in companies and a decline in customer loyalty. The PwC survey highlights the following concerns:

  • Loss of personal data: 75% of consumers are concerned about the impact of data breaches on their personal data. Financial loss: 55% of consumers are concerned about the financial loss resulting from data breaches. Reputation damage: 45% of consumers are concerned about the damage to their reputation resulting from data breaches.

    55% of respondents believe that the Data Protection and Privacy Act (DPDP) is a significant threat to their business operations.

    Article Title: Navigating the Complexities of the DPDP Act: A Guide for Businesses

    Understanding the DPDP Act: A Primer

    The Data Protection and Privacy Act (DPDP) is a comprehensive legislation aimed at protecting personal data in Indonesia. Enacted in 2020, this law has significant implications for businesses operating in the country. However, despite its importance, awareness of the DPDP Act remains low, with only 16% of consumers across diverse geographies, age groups, occupational backgrounds, and urban-rural divides being aware of it.

    Key Features of the DPDP Act

    The DPDP Act has several key features that are essential for businesses to understand:

  • Personal Data Protection: The DPDP Act defines personal data as any information that can be used to identify an individual, including names, addresses, and contact information. Data Processing and Storage: The Act requires businesses to process and store personal data in a secure and transparent manner. Data Breach Notification: In the event of a data breach, businesses are required to notify the relevant authorities and affected individuals within a specified timeframe. * Data Protection Officer: The DPDP Act requires businesses to appoint a data protection officer to oversee the protection of personal data. ### The Impact of the DPDP Act on Businesses**

    • The Impact of the DPDP Act on Businesses

    The DPDP Act has significant implications for businesses operating in Indonesia.

    The State of Personal Data Awareness in India

    The recent survey conducted by PwC India has revealed a concerning trend in the way Indian consumers perceive their personal data. The findings of the survey indicate that a significant portion of the population is unaware of their rights related to personal data, and this lack of awareness is particularly prevalent among the younger generation.

    Key Statistics

  • 56% of consumers are not aware of their rights related to personal data
  • 69% are not aware of their right to take back their consent
  • 18-30 years age group is the most vulnerable to data misuse

    • The survey highlights the urgent need for the e-commerce, social media, and technology sectors to focus on educating the younger generation about their personal data rights. This is particularly important given the increasing reliance on digital technologies in everyday life.

    The Importance of Personal Data Awareness

    Personal data awareness is crucial in today’s digital age.

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