The reforms will introduce significant changes to the way organisations handle personal information, with a focus on enhancing individual privacy rights and strengthening data protection measures. AFFINITY, a leading data privacy and security firm, has released a comprehensive whitepaper titled ‘Preparing for Australia’s Privacy Act Reforms’.

# Privacy-by-Design: A Strategic Approach

AFFinity’s strategy is built on the foundation of privacy-by-design principles, which are essential for modern businesses. This approach ensures that privacy is not an afterthought but a core component of product development.

It highlights the importance of understanding and leveraging the benefits of AI and machine learning (ML) technologies. The whitepaper emphasizes that AI and ML are not just buzzwords but tools that can significantly enhance business operations, customer experience, and decision-making processes. ## The Rise of AI and ML in Australian Businesses The AFFINITY whitepaper sheds light on the transformative power of AI and ML technologies in the Australian business landscape.