The UK data protection landscape is rapidly evolving, driven by the growing need for businesses to safeguard their data and protect against cyber threats. To meet this demand, Keepit has partnered with Ingram Micro to expand access to its vendor-independent cloud solution for data backup and recovery, specifically targeting value-added resellers (VARs), managed service providers (MSPs), and managed security service partners (MSSPs).
- Key highlights of the partnership include:
- Expanded access to Keepit’s cloud solution for data backup and recovery in the UK market
- Marketing, sales, and support services through Ingram Micro
- Enhanced flexibility in purchasing and financing solutions for channel partners
This partnership aims to strengthen Keepit’s position as a premium global provider of SaaS data protection solutions and services in the UK market, capitalizing on the surge in SaaS application usage and the exponential increase in data creation. In 2024, The Hidden Cost of Downtime report by Splunk and Oxford Economics highlighted the significant financial impact of downtime on Global 2000 companies. The report estimated that downtime costs these companies a staggering $400 billion annually, with a significant portion attributed to profits. Furthermore, cybersecurity consulting firm NCC Group reported a notable increase in ransomware attacks in 2024, which was the highest volume observed since 2021. In the face of these threats, businesses require robust data protection solutions to safeguard their data and protect against cyber threats. Ingram Micro’s agreement with Keepit will assist channel partners in procuring and deploying the cloud-native data protection solution, enabling them to better support their customers’ business growth and future-proof their data protection.
| Benefits for Channel Partners |
|---|
| Ingram Micro will provide marketing, sales, and support services for Keepit’s cloud solution |
| Enhanced flexibility in purchasing and financing solutions for channel partners |
| Access to a premium SaaS data protection solution for data backup and recovery |
Liz Barnhart, VP of global strategic alliances at Keepit, emphasized the partnership’s potential to elevate Keepit’s partner engagement commitment and expand its UK footprint. “Our relationship with Ingram Micro will help take our channel business to the next level,” she stated. Jeffrey Drager, senior manager, networking and security at Ingram Micro, highlighted the significance of the partnership in addressing the growing need for secure, scalable SaaS data protection. “Expanding our Network and Security portfolio with Keepit’s cloud-native data protection solution will enable our shared channel partners to help their customers safeguard essential business applications, boost their cyber resilience, and future-proof their data protection.”
The partnership will provide channel partners with a new and effective way to procure Keepit’s technology and better support their business growth, enabling them to address the evolving data protection landscape in the UK market.
“As the importance of data security continues to rise, this agreement will provide channel partners with a new and effective way to procure our technology and better support their business growth.” – Liz Barnhart, VP of global strategic alliances at Keepit
The growth of SaaS applications and the exponential increase in data creation have created a pressing need for businesses to safeguard their data and protect against cyber threats. Ingram Micro’s partnership with Keepit will help address this need, providing channel partners with a premium SaaS data protection solution to support their customers’ business growth and future-proof their data protection.
Key Takeaways
- Expanded access to Keepit’s cloud solution for data backup and recovery in the UK market
- Marketing, sales, and support services through Ingram Micro
- Enhanced flexibility in purchasing and financing solutions for channel partners
By partnering with Ingram Micro, Keepit aims to strengthen its position in the UK market and provide channel partners with a robust SaaS data protection solution to address the growing need for data security. The partnership will enable channel partners to better support their customers’ business growth and future-proof their data protection, capitalizing on the surge in SaaS application usage and the exponential increase in data creation.
Conclusion
The partnership between Keepit and Ingram Micro will have a profound impact on the UK data protection landscape, enabling channel partners to provide their customers with a premium SaaS data protection solution. By addressing the growing need for data security, the partnership will help businesses safeguard their data and protect against cyber threats, ensuring the long-term success and growth of the UK market. As the importance of data security continues to rise, this partnership will play a critical role in shaping the future of data protection in the UK.
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