The brand safety and data integrity landscape has undergone significant transformations in recent years. To keep pace with the evolving regulatory environment, BSI’s Media Quality Initiative has been instrumental in fostering a more transparent and responsible advertising ecosystem. A new partnership between BSI and Compliant has brought forth a groundbreaking tool – the Data Integrity Dashboard – a cutting-edge platform designed to empower digital publishers to navigate the complex data landscape. The Data Integrity Dashboard is an expansion of BSI’s successful Media Quality Initiative, which follows the launch of its MFA Transparency Utility last month. This innovative tool provides publishers with a comprehensive overview of their data integrity profile, enabling them to track improvements and make data-driven decisions to maintain advertiser trust. Key Features of the Data Integrity Dashboard
• Compliant’s Quarterly-Updated Data Integrity Index (DII): an assessment across 13 regulatory risk categories, offering a baseline for comparison and benchmarking
• Transparency and Accountability: publishers can view their DII score compared to market benchmarks, receive actionable recommendations, and track progress over time
• Real-time Insights and Guidance: the dashboard provides publishers with real-time data and expert advice to help them stay ahead of the curve
Benefits of the Data Integrity Dashboard for Publishers
• Improved Data Integrity: publishers can refine their data practices, close any gaps, and capitalize on the demand for reliable, high-quality inventory
• Enhanced Trust with Advertisers: by demonstrating commitment to ethical data handling, publishers can build stronger relationships with advertisers and maintain a competitive edge
• Access to Actionable Recommendations: publishers can receive tailored guidance to improve their data integrity profile and stay ahead of regulatory changes
Industry Experts Weigh in on the Importance of Data Integrity
“The industry needs to prioritize data integrity,” emphasized Kevin Freemore, SVP Media, Technology, and Data at the 4As. “Providing publishers with clear, actionable metrics is vital for a healthy and trustworthy advertising ecosystem.”
Scott Cunningham, IAB Tech Lab founder and Initiative Lead, NewspassID, added, “Establishing standards has always been important, but ensuring transparency and compliance is essential for the future of digital advertising. Without that, the industry risks losing consumer trust and inviting greater regulatory scrutiny.”
Rob Beeler, Founder & CEO at Beeler.Tech, stressed, “The digital advertising ecosystem is incredibly intricate, with a myriad of technologies and regulations to contend with. Publishers often find themselves at a disadvantage when trying to keep up with the latest data privacy requirements. Technology solutions that provide clarity, insights, and guidance are not just helpful; they are critical.”
Jamie Barnard, Co-Founder and CEO of Compliant, concluded, “Data integrity has emerged as the ultimate currency in digital. By making our data and insights available to publishers, we empower them to make strategic improvements and close any gaps. Publishers with better data practices will capitalize on the demand for reliable, high-quality inventory, and be rewarded for bringing better targeting information to buyers.”
Get Your DII Scores Today!
Publishers can apply to receive their DII scores, MFA ratings, and more via the BSI Publisher Quality Utility available here.
About the Brand Safety Institute and Compliant
The Brand Safety Institute (BSI) is a leading organization dedicated to advancing brand safety through thought leadership, community, education, and certification. Its Media Quality Initiative has been instrumental in fostering a more transparent and responsible advertising ecosystem. Compliant is a leading provider of data integrity signals in digital advertising, offering tech solutions, data, and actionable insights to brands, agencies, and publishers. The company assesses data integrity across owned and paid media, delivering benchmarks by market, category, and brand. By partnering with BSI and Compliant, publishers can tap into the latest industry developments, best practices, and cutting-edge technology to stay ahead of the curve and maintain a competitive edge in the digital advertising landscape.
Conclusion
The Data Integrity Dashboard marks a significant milestone in the brand safety and data integrity journey, empowering digital publishers to navigate the complex data landscape with confidence. By providing publishers with clear, actionable metrics and real-time insights, Compliant and BSI are fostering a more transparent and responsible advertising ecosystem that protects consumer privacy and drives business growth. As the industry continues to evolve, it’s essential to prioritize data integrity, transparency, and accountability to maintain a healthy and trustworthy advertising ecosystem. The future of digital advertising depends on it.
