Unveiling the Dark Side of AI-Generated Anime: Privacy Concerns and Consumer Trust

India's Digital Personal Data Protection (DPDP) Act, 2023, and its draft Rules aim to give consumers control over their data.

However, delays in enforcement and limited public awareness render these protections ineffective.

Publicly available data can be freely used by companies, making it difficult for consumers to control their data.

Once AI models are trained on personal data, erasing that data is nearly impossible.

The risks aren't hypothetical, as seen in the case of genetic testing company 23andMe.

Consumer awareness initiatives must educate the public on AI risks and ensure users understand the implications.

Effective grievance redress mechanisms must be established to provide affected users with legal recourse against data misuse.

Transparency and accountability are crucial in AI deployment, with regular fairness audits and mandated technologies like differential privacy.

The Ghibli Effect serves as a reminder of the need for a robust regulatory framework that protects consumer data and promotes transparency and accountability in AI deployment.

India must act now to build a governance model that protects rights in the AI era.